Designed a SaaS case management system serving Albertans with developmental disabilities
Transformed a paper-based case management system to digital, enhancing efficiency for hundreds of Alberta caseworkers managing over 14,000 cases annually. Led discovery workshops to map complex workflows and identify pain points. Designed within constraints, reducing task redundancy and improving transparency between workers and supervisors. Developed an intuitive design pattern to lower cognitive load. Collaborated with developers, product owners, and analysts to deliver an MVP and continuous improvements.
Established success metrics for the case management tool, enabling data-driven decisions by designers, business analysts, and product owners. Developed a usability testing framework that effectively identified issues and deepened understanding of caseworkers’ experiences, driving iterative improvements.
Facilitated story creation and backlog refinement sessions each sprint, helping the team understand task criteria and provide accurate sprint estimates. Introduced story mapping to visualize project hierarchy and prioritize key tasks, improving focus and alignment.
Led the design of web and mobile platforms, from identifying key business challenges to delivering innovative solutions that revamped over 80% of content and features. Successfully segmented user groups (hobbyists, income-seekers, professionals) based on data and feedbacks and designed tailored user experiences for each profile, enhancing engagement and traffic.
Led the design of the AI-powered ‘For You’ feature, enhancing content matching for photographers of all types. Introduced and integrated new content such as ‘Photo Story,’ ‘Activity,’ and ‘Mood Gallery,’ enriching the browsing experience. This resulted in an improvement in section engagement, with increased session duration and reduced bounce rate.
Facilitated story creation and backlog refinement sessions each sprint, helping the team understand task criteria and provide accurate sprint estimates. Introduced story mapping to visualize project hierarchy and prioritize key tasks, improving focus and alignment.
Led the end-to-end design of the Knix Teen website, from concept to development, ensuring a deep alignment with Gen Z preferences. Facilitated a series of workshops with Gen Z customers, marketers, and brand specialists to uncover key insights into shopping habits and pain points. Collaborated closely with developers to ensure responsive design and pixel-perfect execution, resulting in a seamless user experience across all devices
Enhanced the Knix website by integrating key features such as Sezzle payment, absorbency & size guide, rewards membership system, and ‘Customers Also Liked’ section into product detail and checkout pages. Redesigned the main navigation hierarchy, improving visibility for new products and promotional events, which resulted in a measurable increase in conversion rates
Developed a comprehensive design systems for Knix and Knix Teen, ensuring adherence to WCAG AA accessibility standards. This system ensures all design components are consistent, flexible, and optimized for accessibility, making it easy for other designers to implement across various projects.
Product designer of MyAdvisor team crafting & improving financial products that helping over 3-million Canadian to reach their financial goal
Led the experience design for Know Your Client procedures within the direct investing account setup, incorporating new data visualizations to help financial advisors communicate more effectively with clients. By integrating streamlined design patterns, I improved the account opening process, reducing the average time by 17%, as demonstrated through A/B testing results.
Worked with stakeholders from concept to launch to build a web app for Defined Contribution Pension Plan (DCPP) management, supporting major Canadian companies. Identified user pain points by analyzing user journeys and developed wireframes to solve complex navigation challenges. Created high-fidelity mockups and interactive prototypes for development and presentations. Used Google Analytics to set success metrics and gather user data for future improvements.
Re-designed Royal LePage website (royallepage.ca). Tasks include research, wireframing, and prototyping the home page, map search page, and various child pages to enhance user experience.
Jumptools CRM apps designed and developed for Royal LePage realtors and Jumptools users
The design inspired by bees and their hives to communicate the idea of emerging that the ability of a group is greater than the sum of individual abilities, which is the core value of Dxbee.
